ROME
TRAJAN’S MARKETS
MUSEUM OF THE IMPERIAL FORUMS
The Phygital Sustainability Expo® is the new sustainable fashion and design event of the Sustainable Fashion Innovation Society. Now in its third edition, it will be held in July at the spectacular archaeological complex of It is the first event in Italy entirely dedicated to the ecological transition of the fashion and design system through technological innovation.Trajan’s Markets – Museum of the Imperial Forums in Rome. It is the first event in Italy entirely dedicated to the ecological transition of the fashion and design system through technological innovation.
Fashion and sustainable design chose Rome
to change the history of innovation
Phygital Sustainability Expo chooses an exceptional location: a grandiose monumental complex, one of the major architectural masterpieces of ancient Rome.
PHYGITAL SUSTAINABILITY EXPO
IS THE SUSTAINABLE FASHION EVENT ABLE TO INFLUENCE CULTURE
Phygital Sustainability Expo® is a sustainability Expo for fashion and design that will annually reside in a different museum location. It is a lighthouse of Italic culture, iconic beauty and high craftsmanship.Phygital Sustainability Expo will take place at the Royal Palace of Caserta, with the adjacent centuries-old Bourbon manufacture of the real site of San Leucio, a UNESCO World Heritage Site in South Italy
THE ECOLOGICAL TRANSITION FOR SUSTAINABLE FASHION
The mission of the Sustainable Fashion Innovation Society is to accompany fashion companies in the path of ecological transition, to achieve full sustainability. Sustainable Fashion Innovation Society can facilitate the ecological transition path of the entire supply chain towards green (SDG 12 and 13), introducing one or more elements for the sustainable innovation of the fashion segment.
Do you want to join the Sustainable Fashion Innovation Society Innovation HUB too?
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AN INTERNATIONAL HONOR COMMITTEE
Institutional lectures with a panel of international speakers
The exclusive Phygital Sustainability Expo® format includes a panel of speakers from organizations and institutions that represent the elite of international sustainability. Our guests will have the opportunity to listen to them during the “Green Confidential” educational workshops, Which will involve scholars and researchers, innovation brands and manufacturers, creative clusters and Startups, with a focus on the sustainable product and process chain (Academic Partner of the University of Rome “Tor Vergata”)
PROGRAM OF THE PHYGITAL SUSTAINABILITY EXPO
1st day – July 11th, 2022
10:00 a.m.
EVENT START
Start of the event in presence for public and speakers.
Live streaming (that will be also released after) on Today.it
From 10:00 a.m. to 8:30 p.m.
SDGs MUSEUM EXHIBITION
In the exhibition area of the Via Biberatica: the terraces overlooking the wonderful Imperial Forums in the Mercati di Traiano. The Phygital path – physical and digital – through 80 sartorial mannequins to touch and QR CODES to scan in order to discover the technological innovations of each shown outfit.
From 10:00 a.m. to 8:00 p.m.
B2B SESSION
Private B2B meetings between buyers and brands in the ancient shops of the lower hemicycle, a shaded area set up with complete furniture in pressed cardboard.
11:30 a.m.
RIBBON CUTTING
Ribbon cutting with the Mayor, the Councillor for Fashion of the City of Rome and the press. Exhibition tour to get to know the innovators of fashion and press conference in the conference area.
From 10:00 a.m. to 8:00 p.m.
GREEN CONFIDENTIAL LECTURES
In the area of the ancient shops of the Via Biberatica in the Trajan’s Markets.
The conference session that annually sees major multinational companies, but also SMEs, announce their green disruption; while institutional speakers, CEO and Presidents, narrate how their respective realities are facing the ecological transition for the good of the country.
From 9:00 p.m. to 9:30 p.m.
NARRATED CATWALK
An iconic fashion show. A narrating voice in the background will describe the innovation of the garment which is parading individually on the millennial catwalk. Each brand will parade with a single item, the most representative of the sustainable innovation of the collection. For each dress on the catwalk, the carbon footprint consumption for its production will also be narrated in order to make the public more and more aware of the impact of fashion.
9:30 p.m. to 11:00 p.m.
DRINKS & MUSIC
11:00 p.m.
End of the 1st day.
PROGRAM OF THE PHYGITAL SUSTAINABILITY EXPO
2nd day – July 12th, 2022
10:00 a.m.
EVENT START
Start of the event in presence for public and speakers.
Live streaming (that will be also released after) on Today.it
From 10:00 a.m. to 11:00 a.m.
GREEN CONFIDENTIAL FOR STARTUPS
The stage section will see those innovators who responded to the call for Startups launched by the INNOVATION VILLAGE platform, partner of Sustainable Fashion Innovation Society. The 6 best pre-selected fashion-tech Startups will be able to introduce themselves to an audience of investors, who will be present live and in streaming. One of the 6 best startups will be admitted to the final to be held in October at the “Città della Scienza” in Naples.
With the moderation of Valeria Mangani:
From 11:00 a.m. to 12:00 p.m.
GREEN CONFIDENTIAL FOR INNOVATORS
Desserto- CEO Adrian Marti (Mexico), Sqim- CEO MOGU Stefano Babbini, Spiber CEO- Ajana Nakajima (Japan), Matilde Jewelry- CEO Mathilde Mourinho (London), Ecoolska digital & sustainable fashion (Portugal), Ohoskin- CEO Adriana Santonocito (Sicily), Felipe Fiallo.
From 12:00 a.m. to 12:30 p.m.
GREEN CONFIDENTIAL WORKSHOP
to promote the Italian Circular Economy Stakeholder Platform by ICESP-ENEA
Grazia Barberio- Technical Coordinator of ICESP, Fernanda Panvini (ENEL) co-coordinator of the GdL4 ICESP “CATENE DI VALORI CIRCOLARI”, Eleonora Rizzuto (LVMH, AISEC) co-coordinator of the subgroup of the Gdl4 ICESP “Tessile Abbigliamento e Moda”, Alessandra De Santis (CDCA e Economiacircolare) “BUONE PRATICHE E APPROCCI INTEGRATI”.
With the moderation of Janina Landau:
From 12:30 p.m. to 1:00 p.m.
Presentation of the book “L’IMPRESA RESPONSABILE”
prepared by Prof. Francesca Romana Rinaldi, Director of Monitor for Circular Fashion by SDA Bocconi.
From 1:00 p.m. to 1:30 p.m.
GREEN CONFIDENTIAL WORKSHOP ON CERTIFICATIONS
Head of Global Sustainability ENEL X, Nicola Tagliafierro.
From 1:30 p.m. to 2:00 p.m.
GREEN CONFIDENTIAL WORKSHOP ON METAVERSE, NFT, Blockchain and Deep Tech
by Hevolus Innovation- CIO Antonio Squeo.
From 2:00 p.m. to 2:30 p.m.
GREEN CONFIDENTIAL FOR SMART CITIES
Raffaele Chiulli President of SAFE-Risorse con Energia, Gianluca Santilli Presidente Osservatorio nazionale Bikeconomy, Remo Tagliacozzo CEO Acquario Romano (Società Benefit della Pubblica Amministrazione), Giordano Fatali CEO for Life.
From 2:30 p.m. to 2:45 p.m.
GREEN CONFIDENTIAL WORKSHOP ON THE GREEN ARTISAN
by CNA Federmoda, Responsabile Nazionale Antonio Franceschini.
From 2:45 to 3:00 p.m.
GREEN CONFIDENTIAL FOR ANIMAL FREE FASHION
by LAV- Lega Anti Vivisezione, Moda Animal Free Simone Pavesi
From 3:00 p.m. to 3:30 p.m.
GREEN CONFIDENTIAL WORKSHOP THE CERTIFICATION JUNGLE
by Associazione Tessile Salute, Direttore Generale Marco Piu.
From 3:30 p.m. to 4:00 p.m.
GREEN CONFIDENTIAL FOR SUSTAINABLE E-COMMERCE
by the founders of RENOON Iris Skrami and Piero Puttini.
From 4:00 p.m. to 6:00 p.m.
SUSTAINABLE FASHION INNOVATION SOCIETY’S BRANDS ON STAGE:
Conference session that annually sees the brands of the SFIS community talk about their green disruption of the supply chain and of the product,for a fashion that is more respectful of the planet and of workers. Speakers: Made in Carcere, Opera Campi, Leonardo Giuliani, Be Green Tannery, Gala Gloves, Livrea Movement, Wiman, Gorilla Socks, Sorry I’m Different, Sotto Sopra.
GREEN CONFIDENTIAL FOR STARTUPS
h 15:00 – 16:30
Area of the shops of the Via Biberatica in the Trajan’s Markets.
GREEN CONFIDENTIAL FOR STARTUPS
Seeking the unicorn firm in fashion tech.
• Our stage hosts a series of elite young entrepreneurs who have responded to the call for Startups that was launched by the Sustainable Fashion Innovation Society platform. This segment of the event allows startups to present themselves free of charge to an audience of investors and fashion experts.
LECTURES dalle ore 15:00 alle 17:00
PANEL RELATORI (in presenza e in streaming live e in differita)
GREEN CONFIDENTIAL FOR INSTITUTIONS
h17:00 – 20:00
Area of the shops of the Via Biberatica in the Trajan’s Markets.
GREEN CONFIDENTIAL FOR INSTITUTIONS
The state of the art on sustainability in Italy.
• Panel of elite speakers from multinational firms that are changing the green path of our beautiful country.
NARRATED FASHION SHOW
h 20:00 – 21:00
Exhibition area of the Via Biberatica and terraces in the Imperial Forums Museum, in the Trajan’s Markets.
NARRATED FASHION SHOW
• Iconic fashion show. A narrative voice in the background will describe the innovation of the garment that is parading individually on the millennial catwalk. Each brand will show only one garment, the most iconic and representative piece of their sustainable collection.
• From 21:00 onwards drinks & finger food at zero km.
• 22:30 end of the event.
SPREADING KNOWLEDGE IN THE FASHION INDUSTRY
The audience of Phygital Sustainability EXPO will be accompanied in an immersive 3D digital museum itinerary on the life cycle of a garment. Making the audience aware of the importance of circular economy, explaining the different processes that products undergo, sometimes harmful to the planet, is the mission of Phygital Sustainability Expo®, in line with the Sustainable Development Goals of the United Nations 2030 Agenda.
FOR A MORE CONSCIOUS CHOICE
Since all revolutions start from the bottom, the purpose of Sustainable Fashion Innovayion Society is to raise awareness and teach fashion consumer. the reprecussions of their purchases. We wish to provide information and training tools regarding why, for example, between a simple T-shirt and a sustainable T-shirt, customers should always choose the latter.
