ROME
TRAJAN’S MARKETS
MUSEUM OF THE IMPERIAL FORUMS
The Phygital Sustainability Expo® is the new sustainable fashion and design event of the Sustainable Fashion Innovation Society. Now in its third edition, it will be held in July at the spectacular archaeological complex of It is the first event in Italy entirely dedicated to the ecological transition of the fashion and design system through technological innovation.Trajan’s Markets – Museum of the Imperial Forums in Rome. It is the first event in Italy entirely dedicated to the ecological transition of the fashion and design system through technological innovation.
Fashion and sustainable design chose Rome
to change the history of innovation
Phygital Sustainability Expo chooses an exceptional location: a grandiose monumental complex, one of the major architectural masterpieces of ancient Rome.
PHYGITAL SUSTAINABILITY EXPO
IS THE SUSTAINABLE FASHION EVENT ABLE TO INFLUENCE CULTURE
Phygital Sustainability Expo® is a sustainability Expo for fashion and design that will annually reside in a different museum location. It is a lighthouse of Italic culture, iconic beauty and high craftsmanship.Phygital Sustainability Expo will take place at the Royal Palace of Caserta, with the adjacent centuries-old Bourbon manufacture of the real site of San Leucio, a UNESCO World Heritage Site in South Italy
SPONSOR
THE ECOLOGICAL TRANSITION FOR SUSTAINABLE FASHION
The mission of the Sustainable Fashion Innovation Society is to accompany fashion companies in the path of ecological transition, to achieve full sustainability. Sustainable Fashion Innovation Society can facilitate the ecological transition path of the entire supply chain towards green (SDG 12 and 13), introducing one or more elements for the sustainable innovation of the fashion segment.
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AN INTERNATIONAL HONOR COMMITTEE
Institutional lectures with a panel of international speakers
The exclusive Phygital Sustainability Expo® format includes a panel of speakers from organizations and institutions that represent the elite of international sustainability. Our guests will have the opportunity to listen to them during the “Green Confidential” educational workshops, Which will involve scholars and researchers, innovation brands and manufacturers, creative clusters and Startups, with a focus on the sustainable product and process chain (Academic Partner of the University of Rome “Tor Vergata”)
PROGRAMME
Discover the protagonists of the Phygital Sustainability EXPO 2022.
PHYGITAL MUSEUM ROUTE
h 15:00 – 22:30
Exhibition area of the Via Biberatica and terraces in the Imperial Forums Museum, in the Trajan’s Markets.
PHYGITAL MUSEUM ROUTE
• The Phygital path – physical and digital – through 40 tailored mannequins to touch and QR CODES to frame, to discover the technological innovations of each outfit.
GREEN CONFIDENTIAL FOR STARTUPS
h 15:00 – 16:30
Area of the shops of the Via Biberatica in the Trajan’s Markets.
GREEN CONFIDENTIAL FOR STARTUPS
Seeking the unicorn firm in fashion tech.
• Our stage hosts a series of elite young entrepreneurs who have responded to the call for Startups that was launched by the Sustainable Fashion Innovation Society platform. This segment of the event allows startups to present themselves free of charge to an audience of investors and fashion experts.
LECTURES dalle ore 15:00 alle 17:00
PANEL RELATORI (in presenza e in streaming live e in differita)
GREEN CONFIDENTIAL FOR INSTITUTIONS
h17:00 – 20:00
Area of the shops of the Via Biberatica in the Trajan’s Markets.
GREEN CONFIDENTIAL FOR INSTITUTIONS
The state of the art on sustainability in Italy.
• Panel of elite speakers from multinational firms that are changing the green path of our beautiful country.
NARRATED FASHION SHOW
h 20:00 – 21:00
Exhibition area of the Via Biberatica and terraces in the Imperial Forums Museum, in the Trajan’s Markets.
NARRATED FASHION SHOW
• Iconic fashion show. A narrative voice in the background will describe the innovation of the garment that is parading individually on the millennial catwalk. Each brand will show only one garment, the most iconic and representative piece of their sustainable collection.
• From 21:00 onwards drinks & finger food at zero km.
• 22:30 end of the event.
SPREADING KNOWLEDGE IN THE FASHION INDUSTRY
The audience of Phygital Sustainability EXPO will be accompanied in an immersive 3D digital museum itinerary on the life cycle of a garment. Making the audience aware of the importance of circular economy, explaining the different processes that products undergo, sometimes harmful to the planet, is the mission of Phygital Sustainability Expo®, in line with the Sustainable Development Goals of the United Nations 2030 Agenda.
FOR A MORE CONSCIOUS CHOICE
Since all revolutions start from the bottom, the purpose of Sustainable Fashion Innovayion Society is to raise awareness and teach fashion consumer. the reprecussions of their purchases. We wish to provide information and training tools regarding why, for example, between a simple T-shirt and a sustainable T-shirt, customers should always choose the latter.
