ROME
TRAJAN’S MARKETS
MUSEUM OF THE IMPERIAL FORUMS
ROME – JULY 5, 2021
The Phygital Sustainability Expo® is the new sustainable fashion and design event of the Sustainable Fashion Innovation Society. Now in its third edition, it will be held in July at the spectacular archaeological complex of It is the first event in Italy entirely dedicated to the ecological transition of the fashion and design system through technological innovation.Trajan’s Markets – Museum of the Imperial Forums in Rome. It is the first event in Italy entirely dedicated to the ecological transition of the fashion and design system through technological innovation.
Fashion and sustainable design chose Rome
to change the history of innovation
Phygital Sustainability Expo chooses an exceptional location: a grandiose monumental complex, one of the major architectural masterpieces of ancient Rome.
PHYGITAL SUSTAINABILITY EXPO
IS THE SUSTAINABLE FASHION EVENT ABLE TO INFLUENCE CULTURE
Phygital Sustainability Expo® is a sustainability Expo for fashion and design that will annually reside in a different museum location. It is a lighthouse of Italic culture, iconic beauty and high craftsmanship. Next year, Phygital Sustainability Expo will take place at the Royal Palace of Caserta, with the adjacent centuries-old Bourbon manufacture of the real site of San Leucio, a UNESCO World Heritage Site in South Italy
SPONSOR
TECHNICAL SPONSORS
THE ECOLOGICAL TRANSITION FOR SUSTAINABLE FASHION
The mission of the Sustainable Fashion Innovation Society is to accompany fashion companies in the path of ecological transition, to achieve full sustainability. Sustainable Fashion Innovation Society can facilitate the ecological transition path of the entire supply chain towards green (SDG 12 and 13), introducing one or more elements for the sustainable innovation of the fashion segment.
Do you want to join the Sustainable Fashion Innovation Society Innovation HUB too?
FILL OUT THE FORM, WE WILL CONTACT YOU BACK IMMEDIATELY
AN INTERNATIONAL HONOR COMMITTEE
Institutional lectures with a panel of international speakers
The exclusive Phygital Sustainability Expo® format includes a panel of speakers from organizations and institutions that represent the elite of international sustainability. Our guests will have the opportunity to listen to them during the “Green Confidential” educational workshops, Which will involve scholars and researchers, innovation brands and manufacturers, creative clusters and Startups, with a focus on the sustainable product and process chain (Academic Partner of the University of Rome “Tor Vergata”)
PROGRAMME
Discover the protagonists of the Phygital Sustainability EXPO 2021.
PHYGITAL MUSEUM ROUTE
h 15:00 – 22:30
Exhibition area of the Via Biberatica and terraces in the Imperial Forums Museum, in the Trajan’s Markets.
PHYGITAL MUSEUM ROUTE
• The Phygital path – physical and digital – through 40 tailored mannequins to touch and QR CODES to frame, to discover the technological innovations of each outfit.
GREEN CONFIDENTIAL FOR STARTUPS
h 15:00 – 16:30
Area of the shops of the Via Biberatica in the Trajan’s Markets.
GREEN CONFIDENTIAL FOR STARTUPS
Seeking the unicorn firm in fashion tech.
• Our stage hosts a series of elite young entrepreneurs who have responded to the call for Startups that was launched by the Sustainable Fashion Innovation Society platform. This segment of the event allows startups to present themselves free of charge to an audience of investors and fashion experts.
LECTURES h 15:00 – 17:00
SPEAKERS PANEL (in attendance and in live and deferred streaming)
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15:05 Shahar Livne – Shahar Livne (connects in remote streaming) – English
15:10 Spiber – Ulysses AOKI (connects in remote streaming) – English
15:20 Fairbrics – Benoit Illy (connects in remote streaming) – English
15:30 Air Guru – Simona Rossi
15:40 Phi Collective – Damiano De Carlo
15:50 Talia Collective – Rebecca Prunali
16:00 Sekkei Eco Design – Matteo Giovannone
16:10 Yatay – Umberto de Marco
16:20 ZILLI – Alexandra Schimel
16:320 CNR IPCB – Consiglio Nazionale delle Ricerche – Mario Malinconico, Direttore di ricerca dell’Istituto per polimeri, compositi e biomateriali
16:40 ACBC – Edoardo Iannuzzi – World launch Green Friday initiative
16:50 BREAK
GREEN CONFIDENTIAL FOR INSTITUTIONS
h17:00 – 20:00
Area of the shops of the Via Biberatica in the Trajan’s Markets.
GREEN CONFIDENTIAL FOR INSTITUTIONS
The state of the art on sustainability in Italy.
• Panel of elite speakers from multinational firms that are changing the green path of our beautiful country.
WELCOME
CLUSTER MODA E POLITICA
17:00
Dott.ssa Valeria Mangani
Presidente- Sustainable Fashion Innovation Society
Benvenuto ai relatori e spettabili ospiti, ringraziamenti e introduzione all’EXPO
17:10
On. Fabio Rampelli
Vice Presidente- Camera dei Deputati
Presentazione della Mozione Parlamentare per la Transizione Ecologica del Settore Moda
17:20
On. Giuseppe Cangemi
Vice Presidente- Consiglio Regionale del Lazio
Saluti Istituzionali
17:30
Dott. Antonio Franceschini
Responsabile Nazionale- CNA Federmoda – Main Partner del PS EXPO
“Sostenibilità economica, sociale ed ambientale: paradigma per il made in Italy”
17:40
Dott.ssa Milena Del Grosso
Dirigente dell’Ufficio Beni di Consumo- ITA ICE Italian Trade Agency
CLUSTER MODA E SALUTE
17:50
Prof. Antonio Giordano
Presidente Sbarro Institute for Cancer Research and Molecular Medicine, Philadelphia (USA)
Capo tavolo interministeriale per l’emergenza della Terra dei Fuochi.
“L’impatto dell’inquinamento sulla Salute Umana”
18:00
Dott. Angelo Del Favero
Presidente Associazione Tessile e Salute
“Come valorizzare i requisiti di sicurezza del prodotto, rimarcando l’impegno del produttore ad uno sviluppo sostenibile analizzandone tutta la filiera”.
CLUSTER MODA E AMBIENTE
18:10
Prof. Vincenzo Sanasi d’Arpe
Presidente World Food Programme Italia – CEO di CONSAP
“Attività ed Obiettivi del WFP nell’ambito dell’Agenda 2020-2030 delle Nazioni Unite”
18:10
Prof. Vincenzo Sanasi d’Arpe
Presidente World Food Programme Italia – CEO di CONSAP
“Attività ed Obiettivi del WFP nell’ambito dell’Agenda 2020-2030 delle Nazioni Unite”
18:20
Avv. Giulio Lo Iacono
Coordinatore Operativo ASviS – Alleanza Italiana per lo Sviluppo Sostenibile
18:30
Dott.ssa Alessandra Prampolini/strong>
Direttore Generale WWF Italia
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18:40
Dott. Roberto Morabito
ENEA Direttore Dipartimento Sostenibilità dei Sistemi Produttivi e Territoriali – ICESP Presidente
“L’economia circolare nella filiera del tessile, abbigliamento e moda (TAM)”
CLUSTER MODA E MANIFATTURIERO – IL MADE IN ITALY DIVENTA GREEN
18:50
Prof. Riccardo Giovannini
Ernst & Young – Sustainability Partner, Mediterranean Region Leader
“Competitività aziendale e sviluppo sostenibile: come un’azienda del settore moda può coniugare con successo questi obiettivi”.
19:00
Dott. Nicola Tagliafierro
ENEL X – Head of Sustainability
Sostenibilità ed Economia Circolare: Come Enel X accompagna i propri partner in un percorso verso la sostenibilità e l’economia circolare attraverso il proprio innovativo servizio di consulenza strategica “Sustinability and Circular Economy Boosting Program”.
Case Study: Applicazione del Circular Economy Report all’azienda prescelta per la green disruption.
19:10
Dott. Andrea Puggelli
Brand Strategy Manager & Customer Journey – Automobili Lamborghini SPA
“Il mondo sostenibile e le automobili supersportive: la strategia Cor Tauri”
Automobili Lamborghini viene dal decennio di maggior successo della sua storia, grazie al potenziale espresso dal Brand sui mercati di tutto il mondo e allo spirito ineguagliabile dei suoi prodotti di lusso, frutto di innovazione tecnologica e design senza compromessi. La celebre casa automobilistica sta affrontando in questi mesi la sfida legata al cambiamento del paradigma del settore automotive, che vede nelle vetture oggetti decarbonizzati e con contenuti digitali sempre più sofisticati e scalabili. L’obiettivo primario della strategia Cor Tauri è ridefinire la sportività estrema e l’esclusività coniugandola alla sostenibilità, mantenendo invariato il potere di attrazione verso i clienti e gli appassionati e il senso di appartenenza delle persone che lavorano per la casa del Toro.
19:20
Dott. Lorenzo Radice
Ferrovie dello Stato SpA – Responsabile Sostenibilità Ferrovie dello Stato Italiane
19:30
Dott. Carlo Palmieri
Presidente Pianoforte Holding – Vice Presidente Sistema Moda Italia
Annuncerà in anteprima mondiale gli sforzi di Carpisa sull’eco sostenibilità, presentando la loro prima linea di valigie prodotte in 100% R-PET (ricavato da 30 bottiglie di plastica per ogni valigia). Nuovissima tecnologia in termini d’innovazione: il CARPISA QR-GO®: ogni valigia è dotata di un Codice QR unico e personalizzabile, attraverso il quale è possibile associare il proprio dispositivo al bagaglio, e accedere a numerosi servizi utili per l’esperienza di viaggio in collegamento al turismo.
CLUSTER MODA E FINANZA SOSTENIBILE
19:40
Dott. Mario Baccini
Presidente Ente Nazionale per il Microcredito
“Microfinanza e impatto ambientale l’economia sociale a sostegno dell’impresa made in Italy”.
19:50
Dott. Remo Tagliacozzo
Amministratore Unico Zètema Progetto Cultura
“Il ruolo del bilancio integrato nella responsabilità sociale d’impresa e la sostenibilità aziendale”.
20:00
FINE CONFERENZE
NARRATED FASHION SHOW
h 20:00 – 21:00
Exhibition area of the Via Biberatica and terraces in the Imperial Forums Museum, in the Trajan’s Markets.
NARRATED FASHION SHOW
• Iconic fashion show. A narrative voice in the background will describe the innovation of the garment that is parading individually on the millennial catwalk. Each brand will show only one garment, the most iconic and representative piece of their sustainable collection.
• From 21:00 onwards drinks & finger food at zero km.
• 22:30 end of the event.
SPREADING KNOWLEDGE IN THE FASHION INDUSTRY
The audience of Phygital Sustainability EXPO will be accompanied in an immersive 3D digital museum itinerary on the life cycle of a garment. Making the audience aware of the importance of circular economy, explaining the different processes that products undergo, sometimes harmful to the planet, is the mission of Phygital Sustainability Expo®, in line with the Sustainable Development Goals of the United Nations 2030 Agenda.
FOR A MORE CONSCIOUS CHOICE
Since all revolutions start from the bottom, the purpose of Sustainable Fashion Innovayion Society is to raise awareness and teach fashion consumer. the reprecussions of their purchases. We wish to provide information and training tools regarding why, for example, between a simple T-shirt and a sustainable T-shirt, customers should always choose the latter.
THE SUSTAINABLE FASHION EVENT “PHIGITAL SUSTAINABILITY EXPO” WILL BE IN HYBRID MODE: IN PRESENCE AND STREAMED
AMG – partner of the 2021 edition
