Phygital Sustainability EXPO
THE FIRST EVENT IN ITALY TOTALLY DEDICATED TO INNOVATION IN GREEN FASHION
MMXX EDITION
ROME, SEPTEMBER 14, 202O
The showroom area is reserved for brands.
fashion show
"Wear plastic,
you will eat plastic ".
"Fashion and sustainability, the first green fashion event in Italy in Rome"
THE MESSENGER
PARTICIPATING BRANDS
"All participating companies present a vision of the future that combines innovative materials and hi-tech technologies"
HANDLE
Partnership with the eCommerce platform of eco-friendly brands only, which will make available all of its 120+ brands
FORMAT
The preview event of the Sustainable Fashion Innovation Society was held at the exclusive period residence Sublime-La Villa, transformed into the sustainability and innovation headquarters of global ethical fashion 2020.
Guests, professionals, investors and prominent personalities in the world of fashion, innovation and sustainability have created a day full of opportunities for in-depth analysis. Guests were able to take part in the workshops, attend the fashion show, visit the showroom area and view the collections of eco-brands, finally indulging in a dinner party in the garden with sunset over Rome.
WORKSHOPS
Organized in partnership with ITPO Italy, (UNIDO's Office for Technological Promotion and Investments, UN organization) One-way seminars or final Q & A which consist in the presentation of a concept related to the world of sustainability and technological innovation to the critique and analysis of today's society.
Beautiful models representing countries from all over the world enhance the collections in a very rich fashion show, with a catwalk, GREEN, in a semi-open space ..
"The desire for rebirth of a Rome still stunned by the lockdown travels on the 12 heel"
THE REPUBLIC
The poignant notes of Mission, a SIFW tribute to Maestro Ennio Morricone, then announced the Fashion Show. All eyes focused on eco-friendly creations with a gentle and wonderfully glamorous soul, came to life on the catwalk worn by statuesque mannequins representing the four continents, for a celebration of the message of universality.
Guest of honor Anton Giulio Grande, the Lametine haute couturier who made the red carpet in Venice dream with Emma Dante, has created two eco-friendly garments specifically for the green carpet of the Sustainable Fashion Innovation Society.
Exhibition and demonstration stands are set up by each brand participating in the event together with manufacturing companies of eco-sustainable materials and other technological or innovative companies invited to show their inventions more closely and provide visitors with information about their product.
In the beautiful showrooms set up on the main floor of the villa, technologies and styles that will soon radically change the way of thinking about fashion: non-bloody silks that welcome elegant prints of leaves transferred by boiling; yarn in corn or silver fiber weft with cotton or Gots certified; big data and artificial intelligence applied to the measurement of biometric parameters to improve comfort and well-being; ethical jewelry; olfactory essences free of phthalates, parabens and formaldehyde; paintings artfully transformed into comfortable one-of-a-kind footwear. And then incredibly innovative recycled or natural materials, one-of-a-kind accessories, breathtaking dresses with an ethical soul made with surprising strictly eco-sustainable production techniques: in short, the triumph of beauty and well-made that is good for the planet and above all of the brand new heart felt in Italy. .
Aware of the current historical moment, thanks to today's technological possibilities, the event took place in person and was entirely made accessible in LIVE streaming on the following platforms:
Founded in 1904 in Berlin, INTERNATIONAL ALLIANCE OF WOMEN is an international NGO that incorporates 55 member organizations involved in promoting women's rights and women empowerment. IAW is recognized and has consultative status with the Economic and Social Council of the United Nations and participates in the Council of Europe, the Arab League and the African Union. www.womenalliance.org The SUSTAINABLE INNOVATION FASHION WEEK at each edition promotes specific projects on female entrepreneurship and women empowerment, assisted by foreign embassies.
The event took place live with the distancing decreed and was in any case taken up by The Arena in live streaming on the YouTube channels Valeria Mangani Official, Instagram and Facebook of Valeria Mangani
